By Nick Wheywell, Head of Social
Ever checked out a company on LinkedIn to get a feeling for their culture, philosophy, product offering? Of course, there’s always their website, full of relevant information (you hope!) but a good LinkedIn page provides the perfect microcosm. Ever navigated to a company page that’s just… lacking?
Now, flip that around; as a business, it makes sense to ensure your LinkedIn page gets just as much love as your website.
The ‘Why’
Optimising your business’ LinkedIn profile will have several benefits, including increased engagement and lead generation. By making sure your profile is complete and up to date, you can help potential new followers and customers find you more easily. It also helps in ensuring they get a better sense of what your business has to offer, and how you can help them.
One of the key benefits of optimising your LinkedIn profile is that it can help you build your brand and establish yourself as an authority in your industry. By sharing valuable content and engaging with your followers, you can demonstrate your expertise and build trust with potential customers.
Another benefit is that it can help you generate more leads. By including clear calls to action (CTAs) and making it easy for people to get in touch with you, you can encourage people to reach out and learn more about your business, and the solutions you provide.
Whether you’re a small business owner or a large corporation, taking the time to make sure your business LinkedIn profile is performing effectively can help you connect with potential customers and grow your business.
That’s the why… if you’re interested in the how, why not get in touch for a chat?
