WHO WE ARE
With over thirty years’ experience in B2B tech PR, we are pioneers in Performance PR.
We take a deliberately different approach.
HOW WE’RE DIFFERENT
No retainer
We hate the retainer model so we offer fixed fee for fixed outcomes
Transparent engagement
You have clarity throughout the campaign on what you’re getting for your investment in terms of both deliverables and results
Agreed targets
We offer both agreed performance targets and a formal SLA with a money back guarantee if targets are missed
Team of specialists
We deliver a greater depth of skill and consultancy across account management, media, content, creative, digital and social
Results-driven
Everyone says they are. But our transparent campaigns that are implemented and managed by experts ensure we deliver
ROI guaranteed
There’s a better way to do PR and we’ve been helping our clients succeed for nearly 30 years
PERFORMANCE PR
On a mission to be the UK’s most accountable PR agency, we embrace a deliberately different approach. Our ‘fixed fee for fixed outcomes’ model ensures your PR strategy delivers guaranteed, measurable results—or your money back. Specialising in B2B tech sectors including cybersecurity, digital infrastructure, fintech, and health, we understand our clients’ industries and the media landscape, addressing their needs for increased brand awareness, growth, or product launches.
With 30 years of experience, we deliver objective-led campaigns that secure top-tier coverage, build brand visibility, and position brands as thought leaders. Our performance-driven approach is underpinned by values of quality, teamwork, integrity, and commerciality. As an employee-owned business, Whiteoaks’ success is driven by motivated employees, resulting in better outcomes and happier clients.
CLIENT EXPERIENCE
We work with fast-growth businesses across a range of industry sectors, including: cybersecurity, enterprise IT, broadcast, retail tech, fintech and HR tech
LEADERSHIP TEAM
Hayley Goff
Chief Executive Officer
Suzanne Griffiths
Managing Director
John Broy
Chief Client Officer
Adam George
Director of Finance
“The Whiteoaks team take good initiative and are a safe pair of hands. I trust them to deliver what’s needed without having to chase them or spend excessive time briefing. The quality of their work is always high, while they are always receptive to feedback and quick to respond. They are also easy to work with and a nice team!”
Charlie Kahn, Bridewell
INSIGHTS & MEASUREMENT
Measurement is central to our Performance PR approach, driving us to work towards your goals, quantify every activity, and hit KPIs using data to inform our next steps. We believe powerful PR campaigns require measurement throughout planning, execution, and evaluation—not just at the end.
Whiteoaks Insights offers research, measurement, and evaluation services that play a crucial role in understanding and informing strategy, creating audience-centric assets, and evaluating performance. As a PRCA ‘Measurement Champion’ agency, we rigorously link communications outcomes with commercial effectiveness.
Incorporating Whiteoaks Insights at each stage ensures campaigns deliver against broader business objectives and achieve a tangible ROI. Confident in our ability to meet objectives, we offer a money-back guarantee, reflecting why Whiteoaks is a deliberately different tech PR agency.
INTERNATIONAL NETWORK
We also believe there is a better way to do international B2B tech PR. Our International Performance Management (IPM) model moves away from the ‘one-agency approach’ and offers technology businesses different ways to reach their global audiences. Designed to deliver consistency of experience, measurable results and return on investment, these options enable you to achieve success locally and internationally.
AWARDS
We are a PRCA CMS accredited agency which means we’re not only committed to quality delivery, service and results, but we can prove it. We are the UK's leading B2B tech PR agency. We are also a top 20 tech PR agency (PR Week 2024) and a Top 50 Marketing Agency, according to the B2B Marketing UK Agencies Benchmarking Report 2024.
“The Whiteoaks team are professional, extremely well organised and quick to respond to our questions. They have become integrated in our team rather than just another agency we work with, working directly with our executive leadership team members and taking ownership of deliverables.”
Dom Gryszan, Director of Marketing, Apogee